The Texas Range
Heritage of the
Lone Star.
Texas was built on the backs of two animals — the longhorn and the bison. This is the story of the one that came first, and the Panhandle rancher who refused to let it disappear.
"The bison walked this ground long before Texas had a name — and thanks to one stubborn rancher, it always will."
Before Texas Had a Name
The Original Free Range
Millions of bison roamed the southern Great Plains — the Llano Estacado, the Rolling Plains, the Panhandle. They fed the Comanche and Kiowa nations, carved the trails that longhorns would later follow, and made the Texas range what it was.
The 1870s
The Herds Fall Silent
Hide hunters and westward settlement drove the southern herd from millions to a few dozen in a single decade. The range that had thundered for ten thousand years fell silent.
1878 · The JA Ranch
Goodnight's Gift
Texas rancher Charles Goodnight — the father of the Panhandle cattle industry — protected a handful of the last wild southern bison on his JA Ranch. Nearly every southern plains bison alive today descends from that Goodnight herd.
Today
Range to Table
From that rescued herd, bison once again roam Texas and the southern range. B92 Bison carries the legacy to tables across the United States — ranch-raised, grass-fed, and true to the land.
Our Commitment
Keepers of the range.
We source from American ranches that raise bison the old way — on open ranges that heal soil, hold water, and return the prairie to what it was.
From the Goodnight bloodline to your table — a portion of every order supports grassland conservation and the working ranches that keep the southern herd alive.